DR. SHARON LIVINGSTON

People often ask me about the techniques I use and teach to Moderators and Coaches. How did I learn them myself and how did I come up...

As I was thinking about the importance of asking the right questions in brand research, a post on the historical New Coke marketing...

How to Identify Your Brand Essence Think of your Brands Essence as the heart and soul of your product or service. Your Brand Essence is...

Do your homework to make sure your branding efforts are successful. How do you stack up against your competitors?. What makes you stand...

Not just your customers, not just your employer, but all those you interact with on a regular basis. If you have a business, most...

One of the demons I face in helping people figure out their Personal Brand and marketing is the belief that they have to serve EVERYONE....

What many brands and services suffer from is a seemingly benign form of narcissism which can actually cause the demise of your product or...

People, businesses and corporations need compelling stories. Why? Because in today’s world there are so many people and companies...

Who are you? Before you can start branding yourself you first need a studied sense of who you are. It’s the core for all communications –...

The reality is, as a female executive, you will be among a small number of women leading in any space—especially in the tech industry. In...

What is Adversity? The definition of adversity is: A difficult situation or condition: misfortune or tragedy. It can be something as...

Changing jobs is a daunting process – starting in a new workplace with new duties, colleagues and management. And changing careers...